Noughty is a British-born, award-winning haircare brand that’s proudly 97% natural, vegan, and cruelty-free. Known for clever puns, recyclable packaging, and scalp-friendly formulas, they make clean beauty feel fun, not fussy.
In this review, we spotlight two of their most loved products and share why they’ve earned a cult following.
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Summary
- Best for dry, frizzy hair: To The Rescue Moisture Boost Shampoo – gentle cleanse without stripping
- Best for styling & curls: Wave Hello Curl Defining Cream – defines curls without crunch
- Both are under £10, 97% natural, silicone-free, and packed with plant-powered ingredients
Noughty To The Rescue Moisture Boost Shampoo
- What it is
A creamy, sulfate-free shampoo designed to hydrate and gently cleanse dry, damaged or frizzy hair. Infused with sweet almond oil, coconut oil, and shea butter. - Why we recommend it
- It lathers well without sulfates – perfect for switching to natural shampoo
- Hydrating but won’t weigh hair down
- Smells subtly sweet, not overpowering
- Pros & cons ProsConsMoisturising and gentleMight not suit very oily scalpsCurly Girl Method approvedNeeds a few washes to transition from traditional shampooAffordable and widely available
- CTA
Shop To The Rescue Shampoo →
Noughty Wave Hello Curl Defining Cream
- What it is
A lightweight, leave-in cream that enhances curl pattern, reduces frizz, and adds shine – all without silicones. Made with sea kelp, avocado oil, and Irish moss. - Why we recommend it
- Perfect for wavy to curly hair that needs hold without stiffness
- Defines texture without feeling sticky or greasy
- Plays nicely with other stylers or on its own
- Pros & cons ProsConsEnhances curls naturallyWon’t hold up in high humidity without extra styling helpLeaves no residue or crunchMay be too light for coily or kinky texturesBudget-friendly alternative to premium curl creams
- CTA
Shop Wave Hello Curl Cream →
Comparison / Verdict / Final Thoughts
| Feature | To The Rescue Shampoo | Wave Hello Curl Cream |
|---|---|---|
| Use | In-shower cleanse | Leave-in styler |
| Best For | Dry or damaged hair | Wavy/curly hair |
| Key Ingredients | Sweet almond oil, coconut, shea | Sea kelp, avocado oil, Irish moss |
| Natural % | 97% | 97% |
| Price | ~£7 | ~£7 |
Verdict:
Noughty makes high-performing natural haircare that doesn’t break the bank. If your strands feel dry or overprocessed, start with To The Rescue Shampoo. If you’re embracing waves or curls, Wave Hello Curl Cream is a perfect everyday styler. Together, they deliver plant-powered results without the nasties.
FAQs
Is Noughty suitable for colour-treated hair?
Yes, all Noughty products are color-safe and free from harsh sulfates, silicones, and parabens.
Are these products cruelty-free and vegan?
Absolutely – Noughty is Leaping Bunny certified and 100% vegan-friendly.
Where is Noughty made?
All Noughty products are proudly formulated and made in the UK.
Do I need to use the matching conditioner or shampoo?
Not necessarily. While products from the same range work synergistically, you can mix and match across collections based on your hair needs.
